What does VC marketing actually do?

Marketing's job is to engineer signal at scale.

What's this signal?

To pipeline founders: we dramatically increase your odds of success. Getting us on your cap table increases your chances of attracting growth capital. We help you find talent. We help build your GTM. We even help you find the growth capital. We've done this before.

To LPs: we back founders who build generational companies. Top percentile returns and impact at scale.

To growth investors: our companies are your strongest deployment opportunities. Familiar early-stage name on the cap table? Diligence starts from a different place.

Most funds treat marketing as deal flow. Top of funnel. More pitches.

That's narrow. And a mistake.

Marketing in a fund is a state of mind, not just a function's responsibility.

VC Marketing should turn undifferentiated capital into a name that carries weight.

Every firm has money. Not every firm has signal.